COVID-19 Ad Credits for Google Ads Small & Medium Sized Businesses
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COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

We want to help alleviate some of the cost for small and medium-sized businesses (SMBs) to stay in touch with their customers during this challenging time. That’s why we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.

What Are You Doing to Help SMB’s?

In addition to providing $340 million in ad credits, we’ve also set up a fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps for SMBs. We’re also providing $20 million in ad grants to community financial institutions specifically to run public service announcements on relief funds and other resources for SMBs.

Why is Google Offering Ad Credits to Small & Medium Sized Businesses?

Small and medium-sized businesses are the backbone of our communities. They represent about 90 percent of all businesses and more than half of employment worldwide, according to the World Bank. COVID-19 has posed a particular challenge to these businesses, who may be facing closures and declining revenue even as they find ways to support and protect their employees. Through ad credits, we hope to alleviate some of the cost to stay in touch with their customers.

Who is Eligible?

The ad credits will be available to small and medium businesses1, who advertise directly with us or through partners, around the world with active accounts since the beginning of 2019.

How & When Will Eligible Customers Receive Ad Credits?

Small and medium businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account.
1Credits will be provided to SMB advertisers that have been active advertisers since Jan 1, 2019 and comply with all Google Ads T&Cs.

How Long Are the Credits Available for?

This Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads accounts.

Will the Ad Credit Work Across All Google Platforms? i.e. Search, Youtube, Display?

Yes. These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.

How Can I Find Out if I am Receiving Credits?

Advertisers receiving ad credits will be notified in the coming months. We are in the process of building these specialized credits into Google Ads accounts, therefore notifications will not show immediately. We appreciate your patience

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